THE FOUNDERS OF THE NATION

In 2014, two university classmates decided to combine their deep curiosity of social media with their passion to build a company, and founded their own marketing agency. The goal was simple – they wanted to create campaigns that made connections. At the start My Lifestyle Media established themselves as a leading talent agency. Working across popular growing platforms, we specialized in helping the growth of the emerging talent into different platforms, brand deals and understanding their own personal trajectory. The co-founders (Joe and Mathew) quickly realized that there was an opportunity to work with brands directly to bring more value to the brands through influencer marketing. This move is what ultimately catapulted My Lifestyle Mediainto a full service, award-winning influencer marketing agency. We offered an opportunity for brands like Tencent. Baidu, Match.com and Victoria’s Secret Pink to speak to their audiences in ambitious new ways. It was a surprising burst of growth, as the only thing the founders knew for certain when they started was that, being a social-first agency, nothing was ever going to stay the same. Since then, My Lifestyle Media has continued to embrace change. By staying at the forefront of the industry, and of culture, My Lifestyle Media's founders are still leading brands in their goal to intrigue, enthrall, and engage with people, in more disruptive and creative ways than ever.